Aimbon Founder Shares Insights on Transformation and Category Innovation at 17th China Management Case Academic Annual Conference

At the 17th China Management Case Academic Annual Conference, Pi Tibin, founder of Aimbon, delivered a well‑received presentation on the management case study “From OEM to Category Innovation”. Drawing on real‑world business practices, he systematically shared the company’s strategic thinking and pathways for transformation, upgrading, and global expansion, focusing on four dimensions: industry challenges, solutions, channel restructuring, and a dual‑drive growth model. The presentation sparked enthusiastic discussion among attendees.

During the session, Pi noted that for manufacturing enterprises to thrive through economic cycles, they cannot rely solely on cost and scale advantages. Instead, they must shift from an “OEM logic” to a “category logic” – and from “equipment delivery” to “health outcome delivery”. Guided by this direction, Aimbon has long been committed to the air health sector, persistently driving development through technology and centering on user needs, while continuously upgrading its products, scenarios, and service systems.

At the same time, Aimbon has been steadily advancing channel restructuring and organizational optimization. By strengthening brand communication, market development, AI applications, and operational synergy, the company has built a “dual‑drive” growth model that integrates technological innovation with operational excellence. The presentation not only showcased Aimbon’s practical achievements but also demonstrated the company’s strategic resolve to focus on health, embrace long‑termism, and pursue global development.